Food Startup Education Series
Event on 2016-10-13 18:30:00
Calling all food entrepreneurs! This Fall Branchfood is teaming up with food industry experts, mentors, and investors, to provide the education you need to launch and grow a successful food business. We'll cover everything from accounting and planning to media & PR, legal, and digital marketing for food ventures. The workshop content is geared towards aspiring entrepreneurs and early stage founders looking to get things right the first time or improve existing practices. Workshops are hands on and space is limited so get your tickets early! Snacks and drinks will be provided. Topics and Dates Accounting & Planning Workshop: Thursday, September 29thMedia & PR Workshop: Thursday, October 13thLegal Workshop: Wednesday, October 19thDigital Marketing Workshop: Saturday, October 22nd Workshop Details Accounting & Planning Workshop: Thursday, September 29th, 6:30PM – 8:30PMThis workshop will cover the components of a strong accounting and planning foundation for your food startup. We'll cover accounting basics along with equity agreements, contracts, stock option grants, bank statements, deposits, receipts, credit card statements, payroll information, and tax filings. Come prepared with questions and gain a greater understanding of your food business in numbers including where you are currently and how you can grow!Kevin Martin @ Kevin P. Martin & Associates Kevin P. Martin, Jr. is the Managing Director of Kevin P. Martin & Associates, a CPA and business consulting firm with local offices in Boston, Braintree and Danvers and affiliates in every major city throughout the world. Kevin and the firm work with all types of companies from start-up to private equity placement to exit strategy, many of which include food businesses at all stages. Media & Public Relations Workshop: Thursday, October 13th, 6:30PM-8:30PMThis workshop will focus on making the most of media and PR for your food startup. For early stage businesses, media and PR can be huge opportunities for raising awareness about your new product or service. We'll focus on developing a media strategy for target audiences, understanding the media landscape, how each entity works, how to work with them, and how to make the most of PR tools and resources avaialble. Nicole Russo @ Nicole Russo Communications Nicole Russo is one of the leading food and hospitality publicists in New England. With more than 15 years' experience in the media and PR industry, she has helped launch some of the region's most successful restaurants, chefs, and food brands including Todd English Enterprises, Legal Sea Foods, Foxwoods Resort Casino, Restaurant Dante, Putitan 7 Co. and FIRE & iCE. She is also the Executive Vice President at 451 Marketing. Legal Workshop: Wednesday, October 19th, 6:30PM – 8:30PMThis workshop will bring you up to speed on the legal considerations of launching a food product or food tech business. We'll cover how to get your food business up and running as quickly as possible, setting up and structuring your company, legal compliance for handling and selling food products, employment law basics, intellectual property, and common mistakes startups make that can save you tons!Jeremy Halpern @ Nutter McClennen & Fish, Edible Ventures Group Jeremy Halpern is a Partner and Director of Business Development for Nutter MCclennen & Fish and founder of the Edible Ventures Group. Jeremy’s legal practice focuses on emerging companies, private equity, venture capital and angel financing transactions, mergers and acquisitions, executive and team compensation matters, and general start-up support. Serving as the firm’s entrepreneur-in-residence, Jeremy often works on strategy and corporate development matters with companies, investors, and executives in technology, life sciences and the food and beverage industry. Jeremy is the founder and Managing Director for the Edible Ventures Group, a Boston-based angel investment group that provides seed equity funding to early-stage high growth consumer food and beverage companies. Digital Marketing Workshop: Saturday, October 22nd, 11AM – 3PMIn this workshop you'll learn the ins and outs of digital marketing tools and platforms that work best for your food business. You will walk away with 3 actionable ideas for their marketing strategy and the knowledge to prioritize their digital marketing efforts to earn the biggest return for your business. This will be a longer form Saturday workshop.Nikki Nash @ Nikki Nash Consulting Nikki Nash is a female entrepreneur and business coach with deep experience in digital marketing for food businesses. Nikki's mission is to empower and inspire fellow entrepreneurs to build the company of their dreams and provide them with the tools needed to acquire and retain customers. Nikki works closely with businesses to build brand positioning, acquisition, and retention strategies and marketing plans needed to grow their business. Nikki has worked on brand management, marketing, and media planning for both Coca-cola and Kraft foods.
at CIC Boston
50 Milk Street , 5th floor Meridian Conference Room
Boston, United States