VO Workshop: Google Advertising for Non-Profit Organizations

VO Workshop: Google Advertising for Non-Profit Organizations
Event on 2017-11-21 10:00:00
When looking to donate money or time, most people will search the internet. Those appearing at the top of the listings have the best chance of capturing donors or volunteers. There are two ways to make it to the top of Google’s listings: SEO, or search engine optimization, which takes months, even years of hard work; or, Advertising on Google and other search engines. Google advertising can jump you to the top of search result listings, and it is available to qualifying Non-Profit Organizations at no cost. And, it is one of the most effective types of advertising because it captures people in the moment they are searching. Google’s Not For Profit Grant Program As a Not for Profit you are eligible to receive up to ,000 per month in Google advertising credits. You can use those credits to advertise your organization’s benefits on Google’s search engine. How Google Advertising Works – Case Study To make the top of search listings requires a basic understanding how search engine advertising works. This introductory session will show you just that. We’ll use an Ottawa area Not for Profit case study demonstrate how to use keywords, ads, bidding and more to get the most traffic from your grant dollars. At this Session You Will Learn How To: Apply for the Google Grant program (K / month advertising credits) Set and make the most of your search engine advertising budget Get your ads to appear in the best spots without paying the highest price Refine your product/service keywords, PPC ads and landing pages so they boost your results Target the website traffic you're after, whether it be volunteers, donors, or people to use your services. Prerequisites for attending this seminar: None Who should attend: Anyone with a website. This includes Executive Director, communications, and program managers. Where: Volunteer Ottawa, 363 Coventry Road Cost: Members , Non-members 5 Instructor: I am looking forward to presenting Google AdWords to you at this seminar.  My name is David Bird; I’m an Ottawa marketing entrepreneur and Google Partner certified with AdWords.  I work at the “intersection” of Google AdWords and Google Analytics to deliver unique, fact based insights that help improve programs, communications and performance.  I hope you come to this session, you will be glad you did.    http://www.volunteerottawa.ca/cgi/page.cgi/_evtcal.html?evt=117

at 367-363 Coventry Rd
367-363 Coventry Road
Ottawa, Canada

Webinar on Managing Your On Line Presence and How to WIN against Negative Reviews

Webinar on Managing Your On Line Presence and How to WIN against Negative Reviews
Event on 2017-05-09 10:00:00
Overview:What do your patients find when they Google you? An effective online marketing strategy encompasses much more than just a website. This program is designed to aid physicians and managers to understand the tools you will need to use to attract new patients to the practice, retain existing ones while creating and keeping a positive on line reputation and successful strategies to counteract negative reviews including litigation. Why should you Attend: Attendees will learn : What to do when you obtain a negative review – Can or should you sue?Learn how a physician successfully fought and won a slander suit against a patientHow to counteract the damaging review to convince a judge to rule in the physician's favor Areas Covered in the Session: Search engine optimization, why this is importantWebsite design and elements to include for search engine optimizationKeywords that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offeringsBranding your imageSocial Media – Facebook, Twitter, Linked-in, blogs and how to use it successfullyReputation Management ServicesTechniques for Projecting a Caring, Professional ImageOstensible Agency issues with Expense share groupsHelp, Healthgrades and how to obtain good reviews/counteract negative ones Who Will Benefit: PhysiciansManagersAdministratorsCOOCEO Instructor:Debra Phairas is President of Practice & Liability Consultants, LLC a nationally recognized firm specializing in practice management and malpractice prevention. Her background includes medical clinic administration and loss prevention management for NORCAL Mutual, a physician malpractice insurance carrier in Northern California. Her BS is from Michigan State University and her graduate work at Golden Gate University San Francisco MBA Health Services Administration program. Event link : http://www.trainhr.com/control/w_product/~product_id=701690LIVE/?channel=mailer&camp=webinar&AdGroup=ticketleap_may_2017_SEO Contact Details: NetZealous LLC, DBA TrainHR Phone: +1-800-385-1627 Email: support@trainhr.com Webinar Ticket – 5.00

at Online event
Online Event
Fremont, United States

Writing for the Web – Melbourne

Writing for the Web – Melbourne
Event on 2017-03-16 09:00:00
Writing for the Web Create useful, usable and accessible content that works well on mobile, tablet and desktop browsers. Suitable for anyone who writes content for their organisation’s website, intranet. Course content The course modules are: Users: Covers reading behaviour online; how people with disabilities interact with content. Useful: Covers planning to ensure you identify your audience and meet their information needs.  Findable: Covers content elements that affect search engine optimisation. Includes labelling content so people can identify pages listed in search results, social media links, browser tabs, bookmarks and histories. Scannable: Covers designing content for desktop computers, tablets and mobiles. Includes structure, headings, paragraphs, lists, tables and links. Readable: Covers writing for efficient and effective reading. Includes register, word choice, sentence length, verb voice, nominalisations, personal pronouns and concise writing. Accessible: Covers the Web Content Accessibility Guidelines 2.0 in brief, focusing on the guidelines for images. Course materials During the course, you’ll use an iPad we supply (shared with another participant), preloaded with the presentation files and exercises. You’ll receive: Printed course notes which include handy checklists Access to download presentation slides (for personal use only) Loads of online resources (cheat sheets, tip sheets, writing exercises and more) Course facilitator The course is facilitated by Dey Alexander, our training partner from 4 Syllables. Dey has over 20 years’ experience on web projects. Her current work is a mix of content strategy, user experience and inclusive design. Cost and inclusions Prices listed are per person, including GST. Catering is provided.  Early bird (registrations confirmed more than 21 days prior): 5 Group rate (registrations for 4 people or more): 5 Full price: 0 Cancellations You may only cancel your registration by written notice to digitalaccess@visionaustralia.org. If notification of cancellation is received by Vision Australia: (i) more than 14 days prior to the event, a full refund of your registration fees, less an administration fee of .50, will be provided; (ii) between 7 and 14 days prior to the event, a refund of 50% of your registration fees, less an administration fee of .50, will be provided; (iii) less than 7 days prior to the event, registration fees will not be refunded. Course enquiries Phone: 1300 367 055Email: digitalaccess@visionaustralia.org

at Cliftons Training Centre
400 Collins St
Melbourne, Australia

Lunch & Learn – Get Found! SEO basics.

Lunch & Learn – Get Found! SEO basics.
Event on 2017-03-10 12:00:00
You've built a gorgeous looking website, but when you type your business name into google search you're not even there… So how do you get your business to show up on the first page of google search and ideally at the top?  Search Engine Optimisation (SEO). Find out exactly what SEO is and how you can get your website to page one of google search results "They say the best place to hide a dead body is in the deep dark realm of page 2 of google search results". Friday 10th March @ 12pm At Canvas Coworking Space Hosted by Meg Willis from Meg Willis Creative BYO Lunch & Laptops Cost: Free for Members for Non-Members (cash or credit card accepted on arrival)

at Canvas Coworking Space
100 Bridge St
Toowoomba, Australia

SEO for Growth – In Partnership with NatWest

SEO for Growth – In Partnership with NatWest
Event on 2017-02-21 13:00:00
Gaining strong visibility and authority and positions on search engines can feel a bit like putting together a jigsaw puzzle, with many elements needing to work together effectively – and often over many months – to gain you exposure. In this practical session, we will guide you through good SEO practices to help you boost your business's online profile.  We'll look at: What is SEO Benefits of SEO Getting started – keyword research Structure your website for best results On-page and off-page optimisation  Increasing your visibility Tools for analysis and measurement

at RBS
RBS Building
Birmingham, United Kingdom