Marketing Artificial Intelligence Institute

  • 5 Top Takeaways from MAICON 2019 Workshop Sessions
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    2019’s Marketing Artificial Intelligence Conference (MAICON) opened with a day of workshop sessions focused on planning, piloting, and scaling marketing AI technologies within five disciplines: Read more »
  • Recap: Day 2 of MAICON 2019
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    The first full day of Marketing Artificial Intelligence Conference (MAICON) has come to a close. Our outstanding speakers shared insights on the main stage and within breakout sessions focused on strategy, automation, data and analytics, talent, agency, and much more. Below are some key takeaways from each session to help you become an AI expert. Read more »
  • JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16
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    The Marketing Artificial Intelligence Conference (MAICON), which drew 300 professionals from 28 states and 12 countries in its inaugural year, returns to the Huntington Convention Center of Cleveland, July 14 - 16, 2020!  Read more »
  • The Future is Marketer + Machine [MAICON 2019 Opening Video]
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    “AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.” — Sundar Pichai, Google CEO Read more »
  • How B2B Marketers Can Use AI
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    Forward-thinking B2B marketers know they need to be using artificial intelligence.But how do you actually use it? Read more »
  • How AI Gives Your Content Marketing Superpowers
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    Making sure content marketing is a revenue center is one major issue cited by respondents in Content Marketing Institute and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Read more »
  • How to Create a Truly Buyer-Enabled Journey with AI
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    Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Machine learning is used to shape industry-leading B2C brand experiences, like Netflix and Amazon recommendations or Spotify music suggestions.But B2B buyers demand these same types of experiences—the ones that are highly customized and self-directed. Read more »
  • Welcome to the AI-Augmented Workforce
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    There’s a lot of doom and gloom about AI’s potential to automate away jobs. But the reality is that most workers are going to be augmented by machines, not replaced by them. And this is a good thing for marketing and sales pros. Read more »
  • MAICON Sponsors You Won't Want to Miss—And Where to Find Them
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    We are just under one week away from the inaugural Marketing Artificial Intelligence Conference (MAICON) and the team is eager to welcome you to Cleveland! We have a jam-packed schedule planned for your visit, but first we’d like to give a sneak-peak to this year’s top sponsors. Read more »
  • How eBay Uses Artificial Intelligence for Copywriting [Case Study]
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    When a global brand like eBay adopts AI to scale their marketing, you pay attention. eBay, like many forward-thinking organizations, didn’t set out to use AI. The company set out to solve a marketing problem. Read more »
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