Marketing Artificial Intelligence Institute

  • The AI-Powered Assistant Every Marketer Needs
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    Meet Lucy, an AI-powered assistant created by Equals 3 that holds the answers to all the questions you have about your organization's knowledge. Lucy processes all the documents and data your company has. Then, you and your colleagues can ask her questions. She'll provide the right answer from your data, helping you make the best decisions possible. (She can even now search videos.) The result? Fortune 1000s and big agencies are able to actually use critical business data locked away in their organizations. We talked with Equals 3 managing partner Scott Litman (LinkedIn) and AI advisor Rahul Singhal (LinkedIn) to uncover all that Lucy can do. In a single sentence or statement, describe Equals 3. Lucy, created by Equals 3, works as an AI-powered knowledge management assistant that reads and learns every document and data asset that you feed her—she never leaves, never forgets and becomes smarter every day.   Read more »
  • What’s Wrong with Marketing Automation Software Today?
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    Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions. Read more »
  • 7 Things Every Marketer Should Know About Artificial Intelligence
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    Artificial intelligence (AI) may seem abstract, and even a bit overwhelming, but its potential to drive costs down and revenue up in your business are very real. Read more »
  • How Should Marketers Get Started with Artificial Intelligence?
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    Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions. Read more »
  • How to Transform your Content Marketing with Artificial Intelligence
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    Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your competitors. Read more »
  • How Can We Make AI More Approachable for Marketers?
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    Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions. Read more »
  • 18 Artificial Intelligence Courses to Take Online
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    There are a ton of ways to get started learning about artificial intelligence thanks to massive open online courses (MOOCs). You may have heard of popular MOOC providers like Udemy, Coursera, and edX. These providers offer some courses on artificial intelligence that go much deeper on the subject than your average article or video. In fact, some are part-time courses of study that require several hours per week to complete. These courses are often taught by top AI researchers or experts, but cost far less than a typical university course. Read more »
  • AI in Advertising: What It Is, How to Use It and Companies to Demo
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    In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence. Read more »
  • This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions
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    Artificial intelligence solutions in marketing and other industries often have a problem: It is sometimes hard, or impossible, to explain why AI systems make the recommendations or predictions they do. It makes sense, if you think about it. Machine learning algorithms might use hundreds, thousands, or millions of factors to arrive at a single recommendation or prediction. It can be difficult to untangle just how the machine got to the outcome it did, even if that outcome seems ideal. But this poses problems for businesses. What happens if your amazing AI tool makes what looks like a great recommendation—but that recommendation ends up being bad for business? How do you explain to your boss, CEO, or the board why that particular recommendation over another was made?  It's a problem that AI-powered platform simMachines tries to solve with its explainable AI models. The models are used by marketers to do everything from customer lifecycle modeling to lead prioritization to A/B testing and measurement.  Just as important as their results, the models tell you the "why" behind every prediction and recommendation they make. We spoke with simMachines CMO Dave Irwin to learn more about the solution. Read more »
  • 8 TED Talks on AI Every Marketer Should Watch
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    TED talks are a great place for AI insights and inspiration, as they feature people with a range of AI backgrounds and experiences. At the time of this writing, a search for “artificial intelligence” on the TED talks website turns up 311 results. In case you don’t have the time to watch them all, we compiled a list of our favorites. Read more »
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