Social Media Strategy: Building a Strategic Online Presence – Frankston

Social Media Strategy: Building a Strategic Online Presence – Frankston
Event on 2017-10-05 17:30:00
SOCIAL MEDIA STRATEGYBuilding a Strategic Online Presence Creating a strong social media strategy plays an essential role in developing a meaningful social media presence that achieves goals. In this interactive workshop you will develop a deeper undertstanding of social media and what steps to take in order to achieve real results. What will I learn? Understanding your brand Objectives Tactics Identifying your target audience Social media platforms Publishing guidelines Social media management  Whs is this workshop for? Our Social Media Strategy workshop is designed for start-ups, small to medium business businesses, digital influencers and anyone interested in establishing an effective strategy that aligns with their overall business goals.  What should I bring? A laptop  About Jessica Social media is Jessica's second language and with years of experience in public relations, Jessica has exceptional insights about each platform and plenty of tricks & tips up her sleeve. Jessica is passionate about educating businesses on how to create a strategic and meaningful social media presence. She also has experince lecturing in PR and Social Media at Monash University and Federation University. 

at Quest Frankston On The Bay
435-437 Nepean Highway
Frankston, Australia

Webinar on Managing Your On Line Presence and How to WIN against Negative Reviews

Webinar on Managing Your On Line Presence and How to WIN against Negative Reviews
Event on 2017-05-09 10:00:00
Overview:What do your patients find when they Google you? An effective online marketing strategy encompasses much more than just a website. This program is designed to aid physicians and managers to understand the tools you will need to use to attract new patients to the practice, retain existing ones while creating and keeping a positive on line reputation and successful strategies to counteract negative reviews including litigation. Why should you Attend: Attendees will learn : What to do when you obtain a negative review – Can or should you sue?Learn how a physician successfully fought and won a slander suit against a patientHow to counteract the damaging review to convince a judge to rule in the physician's favor Areas Covered in the Session: Search engine optimization, why this is importantWebsite design and elements to include for search engine optimizationKeywords that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offeringsBranding your imageSocial Media – Facebook, Twitter, Linked-in, blogs and how to use it successfullyReputation Management ServicesTechniques for Projecting a Caring, Professional ImageOstensible Agency issues with Expense share groupsHelp, Healthgrades and how to obtain good reviews/counteract negative ones Who Will Benefit: PhysiciansManagersAdministratorsCOOCEO Instructor:Debra Phairas is President of Practice & Liability Consultants, LLC a nationally recognized firm specializing in practice management and malpractice prevention. Her background includes medical clinic administration and loss prevention management for NORCAL Mutual, a physician malpractice insurance carrier in Northern California. Her BS is from Michigan State University and her graduate work at Golden Gate University San Francisco MBA Health Services Administration program. Event link : Contact Details: NetZealous LLC, DBA TrainHR Phone: +1-800-385-1627 Email: Webinar Ticket – 5.00

at Online event
Online Event
Fremont, United States