Artificial Intelligence (AI) and Chatbots- 1 Day Training Workshop

Artificial Intelligence (AI) and Chatbots- 1 Day Training Workshop
Event on 2017-06-09 09:30:00
Chat bots are computer programs that mimic conversation with people using Artificial Intelligence (AI) and are being used in the application of ecommerce customer service, call centres conversations, offering assistance with travel bookings, managing your money and accessing topical information like business news or weather reports. Chatbots are currently one of the fastest growing areas of AI right now with over with over new 40,000 chatbots developed on facebook messenger platform alone and much more to come. With brands struggling to keep up with a multitude of platforms, chatbots enable a more streamlined approach by using messaging apps in different locations, contexts, and for varying reasons. The future applications and use for chatbots and conversation are potentially endless and this forms the purpose behind what you will learn in this 1 day workshop.    About this 1 day workshop This practical hands- on workshop will challenge attendees to really understand the concepts, methods, and key issues in knowledge-based artificial intelligence and integrating chatbots into conversational design. You will learn and understand how to develop your own chatbot, the intricacies behind developing a natural language conversions which have impact, the range of platforms available and how to launch and track a fully workable chatbot accessible through Facebook’s Messenger platform. Who should attend This workshop is designed for marketing and IT professionals, corporate executives, customer service professionals, senior strategists and entrepreneurs who wish to fully understand the practical applications of chatbots to solve real business problems such as reduced costs, increasing efficiency, improving customer service and efficiency and managing services with customers Course Outline The workshop will include the following learning modules An introduction – A brief history of Artificial Intelligence- Applications of AI in and Chatbots- Existing AI and chatbot technologies, terminology and case-studies- Chatbot tools and an explanation of differing developer platforms API set up and introduction – Creating a facebook page- Pro and cons of differing UX platforms; API.AI and wit.ait- Connection API and facebook Train a chatbot to converse – UX, protocol and conversational design- train a chat bot to answer frequently asked question- using advanced powerful knowledge packages using API Launching your chatbot – Deploy, publish and launch- Connecting through differing API’s including Messenger, skype- Tracking performance and modifications – Case-studies- Uber, bank of America, and Cleo The Future of AI and chatbots – Scaling- Ethical considerations- Q and AWhat you will Learn on Completion – the principles of how AI works and how it might evolve in the future – Understand the impact of how conversational bots could solve problems like customer service – Understand natural language processing (NLP) and how to develop your own conversational interfaces  – Map a clear strategic roadmap to leverage the benefits of this new technologyAbout the Trainer- Gary ShortGary Short is a senior Data Solution Architect for Microsoft. He specialisms include  teaching training machine learning and “big data” on the Azure Platform, and has a wide range of interests in data science including computational linguistics, social network analysis and voice based conversational design We only hire the best trainers to deliver our courses. All courses are delivered by industry leaders who have real life hands on experience of finding solutions to problems using Machine Learning and Chatbots Any Questions?We'd be delighted to help if you have any questions about the course contents or a group bookings or any other questions. Please email us on davereilly32@gmail or call direct on 0208 299 0557      

at Cargo Works
1 – 2 Hatfields
London, United Kingdom

Digital Marketing Workshop (CPD Certified)

Digital Marketing Workshop (CPD Certified)
Event on 2017-02-01 09:30:00
In partnership with Digital In Kent, I will be delivering an EXCLUSIVE and CERTIFIED 1-day Workshop on Digital Marketing for Success on the 1st February in Kent. IS THIS YOU? Your STRUGGLING to get traffic to your website that converts into sales Don't know what Search Engine Optimisation is and WHY it's so important You don't know how PPC (Pay Per Click) works You are NOT MARKETING your business to the right customer SALES have not grown and you don't know why Don’t have a Social Media that gets you a ROE (Return on Engagement) You don’t know how to market your business through EMAIL In just 4 weeks, Warren Knight generated 953 NEW, targeted leads in niche markets and made a profit of FIVE FIGURES by implementing a simple, and easy-to-follow digital marketing strategy. HOW WOULD YOU LIKE TO ACHIEVE THE SAME? THIS CERTIFIED WORKSHOP WILL HELP YOU TO: Write content your AUDIENCE will LOVE Run a PPC campaign that DELIVERS RESULTS Give you the foundations to generate 100’S OF TARGETED LEADS Understand the POWER of SEO Grow and NURTURE your EMAIL database GROW your business in 2017 Stay ahead of the COMPETITION and gain new customers Measure and evaluate YOUR online activity Come and spend the day with me and learn how to develop a digital marketing strategy that GUARANTEES RESULTS! WHO IS THIS FOR: Entrepreneur Start-ups Business owners Marketing managers Sales Managers You will receive a workbook, done-for-you templates, got-to-market strategy, along with an understanding of all the right tools to get you the results you need to grow your business with Digital Marketing. WHAT THE DAY WILL COVER: SOCIAL MEDIA & CONTENT MARKETING The 5 most important social networks for your business How to measure, and evaluate your social media activity The platforms, tools and techniques to use for your business online. Content marketing 101: What is it, and why is it so important? How to tell a story through article writing An overview on the different types of content, including micro-blogging, article writing, infographics, digital downloads and video marketing. EMAIL MARKETING How-to generate targeted leads and build a list using “landing pages”. Email Marketing 101: The best platform to use as a small business How-to get your email opened, and read by your target audience Understand autoresponders and how they can work for your business The importance of measuring and testing your email marketing, and how to do this SEO How-to find the right SEO keywords for your business using a FREE Google tool How-to apply keywords to your website to drive targeted traffic and sales PPC PPC 101: What is Pay Per Click? How-to use PPC inside of Google How-to PPC on Facebook, Instagram and Twitter How-to create the best images and videos for paid advertising BONUS No.1: Google Analytics: find out how-to navigate around Google analytics and how to best track and measurement your goals. BONUS No. 2: You will receive a copy of Warren’s Amazon 5* and “Marketing Book of the Year Finalist; Think #Digital First. The cost of this Certified Digital Marketing Workshop also includes lunch, snacks, unlimited tea and coffee and is limited to ONLY 15 PEOPLE. This workshop is CPD certified course and each delegate will receive a "badge & certificate" upon completion.

at Village Hotel
Castle View
Maidstone, United Kingdom

Third Annual Social Media Workshop

Third Annual Social Media Workshop
Event on 2017-01-27 11:00:00
How do you make effective use of Social Media in marketing? There are all kinds of buzzwords: SEO, hashtags, re-tweet and so on. And there are many sites: Facebook, LinkedIn, Twitter, Snapchat and so on. How do you make sense of it? Ryan Henry of Henry Marketing Group will provide his insights on this vital topic. Items include: Why Social Media is Important Dos and Don'ts of using Social Media Branding Engageing users Scheduling Automating This is your chance to ask questions and to share your own insights and experiences. Learn from the expert and share with your peers.  You will walk away with a new appreciation of this medium, and a new plan to crush it. We gather at 11:00 to give everyone a chance to settle in. Program will begin at 11:20 and lunch will be served around 12:15.

at Firehouse Subs
884 North US 31
Greenwood, United States